HelloFresh Launches Green Chef Meal Box in the UK. After acquiring Green Chef in 2018, a company primarily active in the US, the concept has now expanded to the UK and the Netherlands.
Green Chef offers a premium meal box that caters to specific dietary preferences and lifestyles such as vegan, vegetarian, pescatarian, flexitarian, low carbohydrate, and keto.
HelloFresh aims to target consumers who are health-conscious and have specific dietary needs. Green Chef has become one of the most popular meal boxes in the US, and HelloFresh is hoping to replicate this success in the UK.
The launch of Green Chef will help HelloFresh to increase its market share and cater to the broad demand for specific dietary preferences not currently served in the UK market. Check out the complete overview of Green Chef UK on the Green Chef brand page to learn more about this meal box.